Privacy Policy     February 19, 2019  
Privacy Policy

RDA Group is a survey research company. RDA Group is committed to maintaining the privacy and security of the Personal Information it receives. Examples of Personal Information include, but are not limited to, a person's name, address, email address, phone number, date of birth, gender, etc. Personal Information collected from individuals in the course of conducting RDA Group business will be used in a manner consistent with the practices and policies described herein.

RDA Group respects the legal requirements that exist regarding the privacy of Personal Information and is dedicated to complying with all applicable laws. The privacy practices and policies described herein apply only as far as is permitted by applicable laws, legal requirements and industry standards. RDA Group regularly reviews its privacy practices to ensure compliance with applicable laws and regulations.

RDA Group is a survey research firm, not a direct marketer. RDA Group does NOT use Personal Information for direct marketing purposes. On a global basis, RDA Group will direct its affiliates to establish and maintain business procedures that are consistent with this Privacy Policy. Many companies using RDA Group research to provide goods and services to the public are themselves required by federal, state and, in some cases, international law to protect the confidentiality, privacy and security of the data.

Surveys conducted by RDA Group may occasionally include invitations to participate in a panel or marketing program sponsored by an organization other than RDA Group. In such cases, RDA Group encourages survey recipients to read the privacy policy of the issuer of the invitation, as RDA Group makes no promises or guarantees regarding data collected as a result of participating in a non-RDA Group sponsored program.

For your convenience, this site may contain hyperlinks to outside web sites. While links to RDA Group's Privacy Policy are provided throughout this site, RDA Group makes no promises or guarantees regarding the data collection practices of sites not owned by this company. You are therefore encouraged to read the privacy policy/statement for each site you visit.

How We Collect and Use Your Information.
RDA Group collects and uses Personal Information in the process of conducting its research business consistent with notices detailed on each survey instrument. RDA Group will not share Personal Information with any other company or organization except as noted in the section on "Data Sharing and Transfer" (below).

Personal Information may be acquired from a client or other third party for the purposes of conducting survey research, or may be collected during the survey process. In addition to gathering Personal Information, RDA Group surveys may also ask survey respondents for additional characteristics and attributes (collectively, "Demographic Information"). Personal and Demographic Information is used by RDA Group to develop aggregated categories of types of respondents (e.g., "men, aged 35-50" or "female college graduates").

In the course of interviewing survey respondents, RDA Group gathers other types of information by asking questions about interests, opinions, attitudes, and needs (collectively, "Operating Information"). These are aggregated and analyzed to allow RDA Group to draw conclusions and make recommendations to clients about such things as products, services, political, social, or environmental events and situations.

RDA Group uses Operating, Personal and Demographic Information solely in the conduct of its research business except as noted in the section on "Data Sharing and Transfer" below. RDA Group may combine Operating, Personal and/or Demographic Information with (a) public records, (b) other data collected by the company or (c) data from other corporate entities, legally gathered and allowed by law to be shared with RDA Group.

Data Sharing and Transfer
The Personal Information of RDA Group's respondents will not be shared with any other organization or company without prior disclosure, except under the following circumstances:

  • RDA Group is obliged to disclose the information by law
  • The company must protect the safety of a person or persons
  • The company needs to do so in order to protect its rights and property
  • The company must comply with this policy

Additionally, when RDA Group is operating as a research agent for clients (for example, as part of a customer satisfaction survey), information you provide may be provided to such clients. This information may be used by the clients for a number of purposes, including, to respond to your concerns or to improve the quality of the clients’ customer databases. .

As part of its research business, RDA Group may also share Operating, Personal and Demographic Information with third-party sub-contractors for completion of a phase of a research project, such as data collection or tabulation. These third-party partners are bound by agreement not to share or resell these data or to use any personally identifiable information except for the purpose of providing their services (see Safe Harbor section below specifically regarding EU and Swiss data transfers).

RDA Group is an expanding business, and like other companies, the company may acquire or divest business units. As part of such transfers, RDA Group may convey the business assets of the particular business unit, including Operating, Personal and Demographic Information residing in existing project databases; however, all Operating, Personal and Demographic Information collected under this Privacy Policy will continue to be protected by this Privacy Policy.

We provide information security
RDA Group will maintain the security of Personal Information, and protect the integrity of such information, with a degree of care consistent with industry standards. RDA Group is committed to keeping its data secure and will take reasonable precautions to protect Personal Information from loss, misuse or alteration. Vendors, contractors, clients or partners of RDA Group who have access to Personal Information in connection with providing services for RDA Group are required to keep the information confidential and not use it for any purpose other than research.

Panel members: Access and Opt-Out
If you are a member of the RDA Group Panel, you may, at any time, discontinue your participation by requesting an "opt-out." Please note that opting out of the RDA Group Panel will not automatically cause RDA Group to delete Personal, Demographic and Operating Information previously collected. However, RDA Group will make reasonable efforts to delete Personal Information at your request.

RDA Group relies on individual panel members to provide updates to Personal and Demographic Information. By contacting RDA Group, panel members may access their Personal and Demographic Information in order to review, correct or delete information. Upon such contact, RDA Group will make reasonable efforts to provide panel members with the information requested so that corrections or updates to Personal or Demographic Information can be made. See the "Contact Us" section (below) for details on reaching RDA Group.

Special handling of children's and other sensitive information
RDA Group will maintain procedures ensuring that any sensitive information-e.g. data collected from children under 13-is gathered only with appropriate consent and protected against improper use, consistent with applicable law.

Except as noted below, RDA Group gives individuals from whom it collects personal data the opportunity to opt out from allowing RDA Group to disclose his or her personal data to a third party or to use it for a purpose incompatible with the purpose for which it was originally collected.

Upon request and consistent with any applicable client commitments, RDA Group will permit individuals to access their personal data and correct, amend or delete that information where it is inaccurate. The individual may need to provide sufficient identifying information to confirm the identity of the person making the request. Such access may be denied or limited, however, if providing such access is unreasonably burdensome, expensive, and/or if such access would violate another person's rights. In some circumstances, RDA Group may charge a reasonable fee for access to personal data.

When RDA Group receives personal data from the EU and Switzerland merely for processing purposes and does not control the collection of the personal data, RDA Group may not provide separate notification of this Policy to the individuals to which such personal data relates. In such an event, RDA Group reserves the right to process personal data in the course of providing services to its clients, who would in such cases act as the data controller, without the knowledge of the individuals involved.

Any complaints or questions should be directed to the Privacy Officer at RDA Group. See the "Contact Us" section below for details.

Compliance with the Principles may be limited to the extent necessary to meet national security, public interest, or law enforcement requirements.

Verification of compliance and process complaints
RDA Group will conduct an annual self-assessment to ensure that this Policy is accurate, comprehensive and disseminated within RDA Group.

Questions or concerns can be directed to the RDA Group privacy officer. See the "Contact Us" section below for details. RDA Group will investigate the matter and attempt to resolve all issues to the satisfaction of the individual raising the concern.

By agreeing to participate in RDA Group's research services, individuals indicate their acceptance of the terms and conditions of this Privacy Policy. RDA Group reserves the right to modify its Privacy Policy at any time. Any such changes will be posted to this website for public review; however, any such changes will only take effect prospectively unless we otherwise receive your consent to such changes.

Contact Us
RDA Group
450 Enterprise Court
Bloomfield Hills, MI 48302
Phone: (248) 332-5000
Fax: (248) 332-4168


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