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 Research ServicesQualitative Research     July 19, 2018  
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Qualitative Research
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Qualitative Research

In the pursuit of qualitative insights, RDA employs a wide variety of traditional and innovative emerging methodologies. Increasingly, it is becoming both beneficial and practical to shift qualitative research to the Internet, which can grant access to isolated and hard-to-reach populations while saving travel time and expense. 

RDA's seasoned professional staff can meet any, and all, aspects of your qualitative research needs, including: multi-modal or multi-city project management, focus group moderating, insightful analysis, and quality recruiting to your specifications.

Qualitative methodologies employed by RDA include:

  • In-person focus groups
  • In-person one-on-one depth interviews
  • Phone focus groups/interviews
  • Online text chat focus groups
  • Online/phone hybrid focus groups
  • Online video (WebCam) focus groups
  • Online bulletin boards
  • Online Journaling