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 Research ServicesFocus Group FacilityRecruiting     June 18, 2018  
Research Methods
Advanced Analytics
Qualitative Research
Focus Group Facility

“American Demographics” magazine ranks the Detroit Metropolitan area closest to overall U.S. demographics. Our facilities are located approximately 30 miles from the Detroit Metropolitan airport in an affluent northern suburb of Detroit. We are able to pull from over 200 zip codes within a 30-mile radius, which allows us to draw a vast demographic cross section of the tri-county population. When it comes to recruiting, RDA Group's professional recruiting department has years of experience and a wealth of knowledge to secure respondent participation in your qualitative research. In addition to CATI-equipped telephone interviewing stations and seasoned interviewers, RDA Group also offers online, mail, and intercept recruiting. All projects are supervised by full-time managers to ensure high-quality, timely recruiting to the client’s detailed specifications. RDA Group's experienced interviewers are able to recruit respondents for complex as well as routine studies. Following are a few examples of the type of respondents we have recruited over the years.
  • Automobile dealership managers and personnel
  • Business owners/executives
  • Car and truck owners
  • Internet users for website usability testing
  • Motorcycle owners
  • Physicians and health care professionals
  • Users of consumer products for the following industries:
    • Automobile aftermarket
    • Automotive
    • Casinos
    • Children’s clothing
    • Education
    • Entertainment
    • Financial services
    • Food and beverage, including taste tests
    • Heating and cooling
    • Manufacturer call centers
    • Media
    • Politics
    • Sports Equipment
    • Utilities